At Echos, we understand the power of imagination

Design Fiction is a storytelling artifact that motivates people's imagination to get closer and relate to certain realities through the emotion of protagonism of discovering new possibilities.

In this ebook you will read:

- When did we start designing futures?

- What is Design Fiction?

- How does Design Fiction work?

- Design Fiction in Practice: how Echos created Heloísa's story in 2015 and how this fictional narrative helped the company go global

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Learn more about what this fiction tool applied to design futures is and how it works, and also check out the Echos Design Fiction case. Learn how our team co-created a story in 2015 representing Echos in 2025 and how this narrative is coming true.

Welcome to your next futures! Have a good reading.

Echos is a lab for desirable futures, which has been working for ten years to transform realities by applying tools and the design mindset at the intersection between business and people.