Design Fiction is a storytelling artifact that motivates people's imagination to get closer and relate to certain realities through the emotion of protagonism of discovering new possibilities.
Learn more about what this fiction tool applied to design futures is and how it works, and also check out the Echos Design Fiction case. Learn how our team co-created a story in 2015 representing Echos in 2025 and how this narrative is coming true.
Echos is a lab for desirable futures, which has been working for ten years to transform realities by applying tools and the design mindset at the intersection between business and people.
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