Startups Lab

India Report 2022

The GNI Startups Lab is a program from

the Google News Initiative (GNI) in India to

support news organisations at an early stage of development with the aim of setting these news startups on a path to financial and operational sustainability. The initiative was created in partnership with Echos Desirable Futures Lab

and DIGIPUB News India Foundation.

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The GNI Startups Lab aims to support news media

startups and contribute to the acceleration of the news ecosystem in the digital environment. It began in December 2021 and over the course of 16 weeks, entrepreneurs from 10 news media startups had access to mentorship, training and workshops on topics such as audiencecentricity, digital products, business models, marketing, strategy, community building and fundraising.

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and know more about the program

Echos is a lab for desirable futures, which has been working for ten years to transform realities by applying tools and the design mindset at the intersection between business and people.